1
Introduction to Digital Marketing
- • Digital marketing fundamentals
- • Marketing funnel and customer journey
- • Digital marketing channels overview
- • Setting marketing goals and KPIs
2
Search Engine Optimization (SEO)
- • SEO fundamentals and best practices
- • Keyword research and analysis
- • On-page SEO optimization
- • Technical SEO basics
3
Search Engine Marketing (SEM)
- • Google Ads platform overview
- • Campaign setup and structure
- • Keyword bidding strategies
- • Ad copywriting and optimization
4
Social Media Marketing
- • Social media strategy development
- • Facebook and Instagram marketing
- • LinkedIn and Twitter marketing
- • Content creation for social media
What You'll Learn
SEO & SEM
Social Media Marketing
Email Marketing
Analytics & ROI