1
Email Marketing Fundamentals
- • Email marketing basics
- • Email marketing benefits and ROI
- • Email service providers
- • Email deliverability basics
2
List Building
- • Building email lists
- • Lead magnets and opt-in forms
- • List segmentation strategies
- • List hygiene and maintenance
3
Email Design & Copywriting
- • Email design best practices
- • Writing effective subject lines
- • Email copywriting techniques
- • Mobile-responsive design
4
Email Campaigns
- • Welcome email series
- • Newsletter campaigns
- • Promotional campaigns
- • Transactional emails
What You'll Learn
Email Campaigns
Marketing Automation
List Building
A/B Testing