1
PPC Fundamentals
- • Introduction to PPC advertising
- • Google Ads platform overview
- • Account setup and structure
- • PPC vs SEO comparison
2
Campaign Setup
- • Campaign types and objectives
- • Campaign structure best practices
- • Ad group organization
- • Budget and bidding setup
3
Keyword Research & Strategy
- • Keyword research for PPC
- • Match types (broad, phrase, exact)
- • Negative keywords
- • Keyword bidding strategies
4
Ad Copywriting
- • Writing effective ad copy
- • Headlines and descriptions
- • Ad extensions
- • A/B testing ads
What You'll Learn
Google Ads Mastery
PPC Strategy
Conversion Optimization
ROI Measurement